Production of Logo

 LOGO PRODUCTION

Before actually deciding the name and logo for our film opening we did some research on the internet to get an idea of how production logos look and name look. We specifically looked at production companies that distributed a lot of romantic films such as Lionsgate or 20th Century Fox. Because our genre is romance we both thought that some sort of romantic element should be include in our logo just to give the audience a hint of our genre, evem though we do know that the logo does not necessarily have to rapresent the genre of the film.

INITIAL IDEAS

Me and Fabiha decided to sketch at least two designs for the production name and logo on paper just to get a rough idea of what name and what kind of logo would suit our film opening and genre best. Both of us thought to name our production "Bad Romance" which is suitable for the romantic genre and isn't too long. The name was inspired by the topic, which is romance and we added the word "Bad" to complete the production name. We will choose the correct font later on, on some kind of software to complete the final look of the name of the production.

Here are the sketches for our initial ideas:

on the left there are Fabiha's sketches which include a more sophisticated font,which does suit the romantic genre. Fabiha's sketches include a romantic font that says the production name and both of her sketches include hearts due to how we researched some production logos for romantic films and they had hearts in them. in Her first logo she incorporated two light blue clouds with a hear at the back almost like it is the sun peeking through both clouds. The idea of the following logo is quite romantic as it could be linked to sunsets and that is a really common part of romantic films since there usually are scenes with a sunset. Her second sketch includes a heart again but this time it is broken. It has wings on each side of the broken heart to represent Cupid, as he has wings himself.

These two are my sketcehs. They both have thename Bad Roamance at the top of the actual symbol of the logo. However in the first sketch we can see that the writing is ll capital so that it stands out more (even though that font could be changed along the process). I included a heart just like Fabiha did because we both agreed that we should put a heart somewhere in the production logo. Then we see the filming stip and machine rollers to rapresent the filming industr and those are grey to show that they are old class. The secoond sketch is pretty much the same as the old one just a few things have been changed. The fint seems to be more bold and it is underlined by a line that end wth a heart on top. That is how i still included the heart but differently. Then again we see the filming tripes and rollers everywhere to again, represent the films. 

 We decided we will develop design 3. My design (in the third picture). That is because the shape of the logo and size and the way it is laid out make it look the best.  Now we will have to make it into a real production logo using any software.

DESIGNING LOGO ON SOFTWARE
In order to make the logo for our production company I used a specific software, Microsoft Word. Firstly, I could not decide whether to use Adobe Fireworks or Words because i have experience with both softwares. However, i finally chose to use Word due to how it is a simpler way to create logos and names of productions. It had simple tools that could make shapes, lines and fonts to start with but i had to edit and put effects to make it look professional. For example i added the fade, glowy and 3D effect to actually create a decent logo. Here are each of the steps explained really through out the making of the logo.

This is how i started making of the logo. 



This is the first step and i just clicked on 'insert' and 'shape' and selected the heart shape as i wanted the heart to be the focus point of the logo.  I wanted the heart to be red as the colour represents love and heart are usually red anyways.

Here I double clicked the heart and a little window appeared that showed different settings that included effects. Here i could change colour, add effects and different textures which is quite cool because it almost seems like i am using Photoshop.

I decided that i should make the edge if the heart glowy due to how it give a better effect and it looks better. I changed the shade of red just to make it more pleasant and less bright as it was too bright for my liking. I added a 3D effect to make it look more complex. 

Here i am trying to make the recording rolls by selecting the circle as shape and changing the colour from black to grey. 

Here are the rolls once done. I added another circle which is smaller and white. I then added grey lines to complete it.

Here i selected the pen tool because i can draw lines with curves. I drew the curves myself and made it to a shape of an S to to make it look like a filming strip and it is again, grey because the rolls are grey and they should match.

Here i added lines throughout the filming strip because then or will make it look like a realistic one almost. I then added the final touches with special effects by double clicking such 3d effects or glowy effects like the heart so it would match. 

This is the final logo but we still have to choose the official font of the title 'Bad Romance' therefore it is not totally complete yet. The writing that will go on the logo will be made on PowerPoint.

Here is the final production logo with writing on it. The writing says the name of the production company (Bad Romance) and 'productions'. The font chose is called Chalk-duster and I chose it because I think the dusty chalky effect looks good with the logo overall. The colour of the writing is also red which matches the red heart in the logo and the theme of romance in general. I left the white background because i think it looks better than any other colour background.